OVERVIEW | RESEARCH |WORDWEAVERDESIGN.COM

Creating quality, customized content with relevance that engages and educates audiences

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Researching and developing content that can be utilized across multiple mediums and channels is simply smart strategy. This approach saves time, money, and maximizes efficiency. Brainstorming and idea generation begin by analyzing challenges and goals through the journalistic lens of content development.  This strategy is guided by five questions. Who and what organizations do we want to reach? What factual and detailed information will help tell the stories and offer value to audiences? What deadlines should be established to ensure timeliness, engagement, and efficiency? Where and what channels should we use to convey unique stories? And how can stories be conveyed through unique, information-rich data and visualization?

How does an editorial calendar assist communications coordination?

Brainstorming and developing unique ideas that incorporate facts, data, and visual information are the first steps. Prioritizing ideas within an editorial calendar detailing potential offerings results in a collaborative process guided by efficiency. Staying organized within a shared framework ensures quality with consistent messaging across channels. SEO-friendly websites provide value with easy-to-read details. Social media and traditional content offer news that consumers can use. Editorial calendars improve the quality of content. They serve as a road map that guides the research, writing, editing, and design process. Coordination of editorial content calendars encourages the succinct use of similar content across communication channels.

Developing foundational knowledge of sectors & industry trends

Visual storytelling educates and empowers your audience and lends authority to your organization. Developing subject matter expertise requires interviewing skills, diligence, and curiosity. Health care, education, and personal finance are industries where demographic data and performance data can drive great narratives. Every industry benefits from utilizing visual storytelling devices that offer context and analysis.

Assisting organizations with social media strategy that stands out

Social media posts offer an effective, quick information entry point in a compact post. Multiple content development tools allow for quick, on-the-fly content creation. Tools like Canva are a helpful asset. But working with a communications coordinator who is dedicated to developing creative, unique approaches that stand out across multiple platforms helps individuals and business owners focus on other priorities. Social media content creation is not a one size fits all approach. Firms and individuals benefit from offering messaging with visual consistency that reinforces their brands. Social media can offer value beyond quick hits and going viral. Post formats offer a great opportunity to pack factual information and data framed within an information graphic snapshot.

Developing subject-matter expertise within sectors and industries

Would a financial services firm hire an entertainment creator to develop an analysis piece on retirement savings? It’s beneficial to work with a social media communications coordinator who follows developments in sectors like health care, education, and personal finance. Foundational knowledge of an industry assists with developing creative storytelling solutions that are on point. A communications coordinator should understand the industry, and content choices should be guided by purpose. Short-form video, customized photography, and information graphics that offer quick data snapshots play important roles in developing a social media narrative that makes targeted audiences stop scrolling and read.