OVERVIEW | DATA | DESIGN | WORDWEAVERDESIGN.COM
Information graphics & data-driven solutions stand out in today’s content streams
Information graphics have traditionally played a role in visual storytelling involving economic and financial news coverage as well as demographic research. The beauty of using information graphics today is their unique visual appeal in a competitive communications landscape with many options. These visual entry points offer a succinct way to convey information beyond text-heavy blogs and stock art photos and video in virtually every sector. The human brain processes information in visual form 60,000 times faster than text. Integrating text, data, and visual design elements into a cohesive message captures the attention of consumers who are pressed for time. Information graphics unique visual presence can elevate a brand’s identity. It’s content creation exclusively crafted to meet messaging needs.
Expanding the role of data visualization in content creation
Due to rapid technological advances within our economy, an enormous amount of data is being collected. Data helps consumers and businesses make informed decisions. But it can be voluminous and overwhelming. It takes time to analyze spreadsheets, tables, and dashboards. Every content offering competes for the fragmented attention spans of visually minded consumers. People respond to information that offers factual context and smart analysis. Information graphics offer an accessible entry point across traditional media, websites, and social media channels. Their multi-layered approach, incorporating color, text, visual symbols, and data, highlights differing perspectives and analysis. They have the power to dispel preconceived assumptions by presenting facts and data with clarity and context.
Information graphics offer unique presence in social media streams
Information graphics can play a role beyond traditional PowerPoint presentations, technical reports, and data dashboards. Simple bar charts, line charts, and tables can capture the attention of scrollers on social media and as part of storytelling strategies for blogs and websites. Simplified charts, tables, maps, and flowcharts serve as effective entry points. On social media streams, their unique visual appeal and accessibility cause preoccupied people to stop scrolling, pause and process. Animation and video can add another layer of dimension to information graphic storytelling. Combined, they create a connection with consumers seeking content that is easily accessible.
Information graphics offer value for a range of industries and sectors
Information graphics can play a role in content marketing and coverage related to non-profits, personal finance, real estate, and health care. Investment advisory firms and law firms catering to individuals have traditionally built businesses on client outreach and relationships. Within the bounds of industry compliance requirements, information graphics can help break down text-heavy regulatory and challenging content into accessible information and news that educates clients. For some non-profit organizations, client privacy is important, and they use photography on a limited basis. These organizations can use information graphics featuring relevant, accessible data to highlight their mission, fundraising goals, and timeline in reports to support storytelling discussing personal stories, successes, and organizational impact.
DESIGN | DATA: INFORMATION GRAPHICS TELL THE STORY
Information graphics create a connection with consumers who are seeking quality content, context, and analysis that is easily accessible. Visual explainers assist firms with explaining difficult concepts in client terms and offer a window of engagement between professionals in a range of sectors and the public.
- HEALTH CARE & GERONTOLOGY CONTENT
- Patient e-newsletter or blog highlighting health trends, with charts to educate patients.
- Information graphics educating patients on health conditions using photos, illustrations & video.
- Social media campaign using data snapshots to educate patients. Example: Dental Care Month.
- NON-PROFIT CONTENT
- E-newsletter or blog featuring data and charts illustrating fundraising and client enrollment data.
- Maps of service areas and locations where clients can access support, along with operating hours.
- Social media campaigns using data snapshots to educate followers on fundraising needs and goals.
- REAL ESTATE, HOME SERVICES & ENGINEERING
- E-newsletter or blog highlighting industry trends through charts and mapping.
- Map, diagrams, and explanatory information graphics explaining projects and services.
- Social media campaigns using data snapshots to educate followers on services and trends.
- PERSONAL FINANCE & BUSINESS CONTENT
- E-newsletter or blog highlighting charts illustrating market & corporate performance.
- Information graphics simplifying complex business processes, concepts, or laws.
- Social media campaign educating followers on personal finance using relevant data.
LEARN MORE ABOUT WORDWEAVERDESIGN
Please click on the links below to learn more and access each page.
VIEW EDUCATION | CAREER
Research & relationships contribute to a formula for school success. Families benefit from affordable support and coaching that guide college and vocational searches. Support continues with internships and early career. VIEW EDUCATION | EARLY CAREER.
VIEW RESEARCH | CONTENT
In-depth research & analysis empower audiences. Foundational knowledge of an industry assists with developing storytelling solutions. Every sector benefits from visual storytelling devices that offer context & clarity. VIEW RESEARCH | CONTENT.
© CONTENT, DESIGN & IMAGES BY MELISSA NAGY DEEGAN. ADDITIONAL IMAGES: ADOBE STOCK, MICROSOFT & SOURCE WEBSITES.
RESEARCH | CONTENT
| SUBJECT-MATTER INTERVIEWING |
| Website, blogs & e-news content |
| Editorial calendar development |
| Social media content & MANAGEMENT |
| Census & demographic data research |
| Economic & financial data research |
| FOIA research & inquiry |
DESIGN | DATA
| Bar, fever, pie, column & line charts |
| Data analysis & Pivot Tables |
| TIMELINES, FLOW CHARTS & MAPPING |
| POWERPOINT PRESENTATIONS |
| BRANDING, CORPORATE IDENTITY & SIGNS |
| NEWSLETTERS, PUBLICATIONS & REPORTS |
EDUCATION | CAREER
| College admission research & spreadsheets |
| Common Data Set (CDS) research |
| HOUSING, TRANSIT & MERIT AID RESEARCH |
| College essay & scholarship coaching |
| Internship & early career search |
| Vocational & trade apprenticeship search |
| JUNIOR HIGH | HIGH SCHOOL GRAMMAR & ESSAYS |
PORTFOLIO | PROPOSALS
Due to copyright restrictions and the range of available portfolio samples, please share your communications needs via the inquiry form for portfolio access. We are happy to share samples, ideas, and offer a one-page project proposal.
MEETINGS
We meet with prospective clients in the western suburbs of Chicago, the Loop, and throughout the Chicago metropolitan area. For remote meetings with national and international clients who reside outside the Chicago area, we can utilize Teams, Discord, and Zoom for screen sharing.
Thank you for your interest. Affordable and approachable ideas make great storytelling accessible. Please submit your contact information and a brief description of your needs using the contact form on the About page. Use this form to receive a one-page project proposal and request access to spreadsheet templates for college & early career services. Portfolio access is also granted via the contact form.